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LET'S TALK BRAND.
Everything in the world of communications comes back to branding. Identity, target audiences, demographics, psychographics, key media outlets... these are all areas I have experience in. I worked managing the brand of Cal Poly's student-run media, Mustang News, and developed the umbrella term of Mustang Media Group. MMG is the entity of all student media, our radio station, broadcast studio, newsroom, advertising agency and public relations firm. I also created the ASI Events brand through digital platforms that had never been built before. Below are examples of work I've produced over the past three years.
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