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LET'S TALK BRAND.

Everything in the world of communications comes back to branding. Identity, target audiences, demographics, psychographics, key media outlets... these are all areas I have experience in. I worked managing the brand of Cal Poly's student-run media, Mustang News, and developed the umbrella term of Mustang Media Group. MMG is the entity of all student media, our radio station, broadcast studio, newsroom, advertising agency and public relations firm. I also created the ASI Events brand through digital platforms that had never been built before. Below are examples of work I've produced over the past three years. 

assessing needs

During my time at Mustang News, I ran a number of experiments assessing target audience and trust in the brand. Here is a example of a needs assessment I created for the editorial staff and managers.

Deliverables

Part of my job with Mustang Media Group involved overseeing the senior-level PR capstone class. Here are some examples of deliverables I spearheaded and managed the creation of during the class.

Experiential

Experiential marketing is one of my favorite sectors of communication. People will never forget an experience. Here are some video packages highlighting events I've organized to promote brands. 

creating culture 

Strategic social media that showcases the culture a brand creates is the most successful way to deliver information. Engaging with a target audience digitally builds relationships and trust. Here are examples of the social feeds I transformed for ASI Events. 

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